"Beats" Design

Congratulations to the design firm Ammunition for helping grow Beats from nothing* in 2006 to a $3 billion purchase by Apple in 2014. Never let it be said that you can't get anywhere with a stick-and-ball letter for your logo. Thanks to Ammunition for this great look into their work. (And thanks to Daring Fireball for letting me know that Ammunition exists.)

Beats logo wireframe

* OK, I guess they had a few million from Dre to start... but other than that — nothing. :-)

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