File this under “design has always mattered”

“Typographic design and type design was born out of forgery, because what Gutenberg was designing was born of the work of scribes,” says veteran typographer Allan Haley, who for 15 years was the director of words and letters at the Monotype type foundry. Haley says this partly in jest, but he explains that Gutenberg mimicked existing calligraphy used for bibles and other Church material to retain the authoritative nature of the previous text by adopting its form. [emphasis mine]