Oh look, another blog about design and technology
I occasionally post things here that are not design- or technology-related but are just really interesting. This is one of them — an article about how climate change will affect the grapes grown for wine production. (Via Paris Lemon.)
Fast Company has a great video (19 minutes) about the history and impact of Adobe Illustrator. One of the interviewed subjects is Dylan Roscover, a former Full Sail student, who had his work used in Time Magazine while he was still in school.
What does it take to make a 3 minute, 44 second video with amazing kinematic type? About "500 hours of work in After Effects, Photoshop, Illustrator and Premiere". Read (and watch) all about it in this post by the creator, Jarrett Heather.
Apple, Reebok, and Trapper Keeper. Who knew?
OK, that's not really what this article is about, but the design stuff is my favorite part.
Siskel and Ebert had switched to sitting in movie theater seats—slightly angled, 18 inches apart—to a mock balcony, a kind of belvedere from which they could surveil all of moviedom. This created a narrative frame for the reviews. They were critics playing moviegoers, who discussed films as they were shown to them; it gave the show its sitcom quality, which became a central part of its appeal... In order to sustain the illusion, Siskel and Ebert would turn their heads in the direction of the screen after introducing a clip, as though they were watching it alongside the viewer... It read as inclusive; the camera always positioned the viewer either in a seat close to the hosts, or in an impossible spot just leaning over the balcony railing.
"You expect to see the hills and all you can see … it's like black, like a hole, like there's nothing there. It just looks so strange," said Ben Jensen, the firm's chief technical officer.
Congratulations to the design firm Ammunition for helping grow Beats from nothing* in 2006 to a $3 billion purchase by Apple in 2014. Never let it be said that you can't get anywhere with a stick-and-ball letter for your logo. Thanks to Ammunition for this great look into their work. (And thanks to Daring Fireball for letting me know that Ammunition exists.)
* OK, I guess they had a few million from Dre to start... but other than that — nothing. :-)
Then he looked up and pointed to the second floor of the mall. The handrails were transparent. “We don’t want anything to disrupt the view,” Taubman said. If you’re walking on the first level, he explained, you have to be able, at all times, to have an unimpeded line of sight not just to the stores in front of you but also to the stores on the second level. The idea is to overcome what Taubman likes to call “threshold resistance,” which is the physical and psychological barrier that stands between a shopper and the inside of a store. “You buy something because it is available and attractive,” Taubman said. “You can’t have any obstacles.”
The inside story of the Taco Bell/Doritos marriage. The idea is pretty simple; this story is all about the execution. It's full of sweet, sincere, unintentionally hilarious lines like "To tackle this huge challenge, for months we shared know-how between the technical teams at Frito-Lay and Taco Bell" and "We had teams of engineers working day and night to get the seasoner working", but also interesting stuff like...
"When you buy a bag of Doritos and you open it, and some of the corners are broken off, you're probably not going to be that mad, because they're still Doritos," Gomez says. "But if our taco shells are broken in transit or in the restaurants, we can't do anything with them. That was a big obstacle for us. How do we make these shells chip-like, but also be able to ship them and still be able to build a taco without having them break?"
Design (and manufacturing) is all about constraints.